I am a Bangkok based designer & creative director, working across brand, retail, product and digital.
Brand Identity & Logo Design
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Lazada Fashion | Art Direction & Design
Photographic / video / art direction and design for Lazada Fashion, Southeast Asia.
VW Polo GTI Date Drive | Design & Art Direction
Project with Ogilvy Cape Town for the new VW Polo GTI.
The requirements for the campaign included a microsite incorporating a live data feed, video, and messaging console. As well as an Android native app and Bluetooth heartrate monitor which updates the microsite in real-time.
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Woolworths Online | Design and Art Direction
Online redesign of South Africa's premium retailer Woolworths.
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Conference delegates were invited to make their mark on creativity, by posting their own custom pixel art to the digital totem pole in the auditorium. Other delegates could vote for their favourite artwork over the 3 days of the Design Indaba conference.
Additional games could be unlocked by scanning unique codes in designated areas, allowing users to win free coffees and other spot prizes.
A custom 12 panel LED screen totem pole was constructed. Custom app with integrated pixel art painting & games, with full social media integration for sharing and voting.
TaxiRank | Art/Creative Direction and Identity Design
TaxiRank is a project I co-founded, an online taxi booking service in South Africa.
TaxiRank launched to the public in December 2011 in both desktop and mobile versions. Access the mobile site via your smartphone and get started.
CTG | Brand Design & Art Direction
Cor Tech Group asked me to rebrand their company, as their existing identity was very technology based, and they were moving towards a logistics/innovation focus.
Part of the rebrand was to change the name to the acronym CTG, thereby phasing out the Tech element from the original identity.
The end product represented the core values of the new direction, organic, efficient, repsonsible and trustworthy.
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Britney Spears | Online design
I was commissioned to design the online identity and platform variations for Britney Spears ahead of her Circus album launch.
The brief outlined a complete redesign of the micro-site, as well as the YouTube channel, MySpace profile, Facebook page, Twitter account and Ning community. The design covered these social media platforms seamlessly and was embraced well by fans and visitors.
Thirst4Work | Brand & Online design/direction
I was called in to conceptualise and develop the brand identity and online presence for the startup Thirst4Work, an online job board and recruitment portal.
The brand was entering an already competitive South African marketplace and needed to position itself as the fresh new face of online job seeking. The identity was developed to be used effectively across a broad range of marketing channels, as well as translate well to 3 dimensional use and on-street activations.
Teton Cattle co | Brand identity & online
When you buy Teton Cattle Company beef you know where it is coming from and that you are getting the highest quality meats available. Sustainable, Healthy, and Flavorful. These values were the driving theme behind the direction.
The owners really wanted to feature the location in the identity but had no idea how to consolidate it with the organic beef concept. Using the iconic Teton mountain range silhouette along with the heiffer cow I was able to capture the owners vision for the identity as well as create an economical design solution for their print requirements.